About Me
The TL;DR bio:
I am a strategic storyteller with a naturally inquisitive nature who loves a good challenge.
As content strategist for Noema Magazine, my current role sits at the intersection of creative production, global operations and audience cultivation — distilling complex ideas into insights and experiences that keep audiences coming back for more. Under my award-winning direction to build the brand, Noema has exponentially expanded (head over to my resume for some cold, hard numbers).
I previously worked as a digital content producer for the ABC affiliate in Dallas, where my work covering the COVID-19 pandemic was recognized by the Texas Medical Association for excellence in health reporting. Before that, I held the same title in the newsroom of the NBC affiliate in Knoxville, Tennessee, with a focus on generating Instagram and newsletter audience growth.
The long bio:
I am a strategic storyteller with a naturally inquisitive nature who loves a good challenge (yep, still starting off with that personal statement).
For the past 5 years, I’ve been building the Noema Magazine brand from the ground up, taking it from its infancy as a new publication founded in 2020 to a globally recognized and respected name.
Under my direction, Noema has exponentially expanded viewership & sales across international markets, reaching consumers on every continent.
I understand how to find common ground between what audiences want, what executive stakeholders expect, what is realistic, and how to deliver it in ways that are new and effective. And then I execute on it.
I’ve run brand campaigns, activations and events across North America, Europe, Asia and Australia, working with partners on the other side of the globe to not only expand our reach, but to ensure we reach the right people, curating specialized experiences for VIPs ranging from CEOs to celebrities.
I’ve led major revamps of the magazine’s operational infrastructure, both physical and digital, to drastically improve sales, reduce customer friction points and streamline and automate internal processes.
I’ve navigated complex product launches and created numerous business development opportunities to bring Noema to new audiences on partner platforms like Apple News.
I’ve been the main representative of the magazine to the public, including on major stages like SXSW.
And that’s just the tip of the iceberg.
Due to the magazine’s startup nature, I’ve had to put my skills as a journalist to good use, seeking out answers and solving problems across a broad spectrum of responsibilities. Most critically, my role has demanded the agility to figure out on the fly how to make things work, and work well, in any category (whether or not I’ve had prior experience in it).
I cut my teeth first, though, with roles in traditional TV newsrooms working as a storyteller, developing an ethos that continues to inform my approach to brand building today.
Stories are constantly all around us, just waiting to be told. As a storyteller, I look for the best way to share these stories with the people they matter to most.
I did that every day as a digital content producer at WFAA in Dallas. I wrote and curated articles for the station’s website daily, and then created and managed content on its social media platforms on an hourly basis to expand the reach of those stories. I delivered daily data-based performance reports to our editorial team and used that data to drive our content development. I found stories worth telling by listening to our audience, whether that was by directly communicating with them or by identifying trending topics and sourcing the questions they're looking to have answered.
Before I made the move to Dallas, I lived near the foothills of East Tennessee. A community with a soul like Dolly Parton herself, I considered myself lucky to be a part of the rich tradition at WBIR Channel 10 of telling stories “straight from the heart.”
While there, I managed the station’s Instagram account and exponentially expanded its reach on the platform. I significantly grew the account’s following and diversified the types of content the station published there. Whether it was for IGTV (throwback alert), Stories or just a regular old post, we were at the forefront of our peers by prioritizing content for the platform, looking to connect viewers with the stories that resonated. I’m proud to say my work leading the newsroom on Instagram development has created a lasting legacy of success for them since my departure. And of course, I also wrote stories for the station’s website to have something to share in the first place. I wrote hundreds of stories ranging from the bizarre to the tragic to the heartwarming, covering the news of the day with context for what it would mean down the line.
I've also worked with organizations like the Kinder Institute on Constitutional Democracy to help them shape their brand stories. I identified Kinder’s unique needs, long-term goals and social media strengths and weaknesses to develop and then execute on a year-long strategic plan to create digital content and events that would increase engagement for them both on social media and in person.
An alumna of the University of Missouri-Columbia, I received a dual degree in journalism and political science, along with a minor in Chinese Studies and a Multicultural certificate. My journalism interest area was Convergence- Emerging Media. While there, I learned how to engage and entertain audiences across platforms, how to code, how to report, film, edit and produce enterprise and breaking stories, and most importantly, how to collaborate with people from all walks of life.
I've also worked in front of the Supreme Court on decision days as a multimedia reporter, discovered arts and culture stories in Florence, Italy, and served as the creative producer for a finalist app development team in the Reynolds Journalism Institute Competition in collaboration with the Public Media Platform.
My dream job in ten years? I'm not really sure, because it probably doesn’t exist yet. I am sure, though, that I want to work in a collaborative and creative environment that values integrity, experimentation, people and the connections that can bring us all together.
Awards and Accomplishments
Finalist for Best Social Media in the 2025 ASME Awards For Design, Photography and Illustration for creating custom social video content for Noema Magazine
Commissioned numerous works recognized by the LA Press Club in the SoCal Journalism Awards in 2024, 2025 and 2026
Won first place and an honorable mention for excellence in health reporting from the Texas Medical Association in 2021 for work covering the COVID-19 pandemic
Friars Chapter of Mortar Board- Tap Class of 2017
Graduated from the University of Missouri Magna Cum Laude in two degrees
Kinder Institute on Constitutional Democracy- 2016 Kinder Scholar
Kinder Institute on Constitutional Democracy- 2015-2016 Society of Fellows